Drake's power in the music industry is Thanos-like. With one snap of his fingers, he can wipe out half the universe, or in this case, plaster his face all over Spotify's homepage in an attempt to bolster the streaming numbers on his newest release, Scorpion.
Advanced analytics have slowly crept into most industries, changing the way we think about design and performance from an art to a science, replacing improvisation and spontaneity with computation and repetition. So what's the incentive for Drake to make a half-decent record when all that matters is that he hits his streaming quota which he inevitably will regardless of the quality of the music? Is it on us to reject this gamification of the music industry or does Spotify have such a vice grip on music listening that they can get away with these abrasive marketing tactics? It's hard to say. Streaming is a relatively young technology and record executives, artists, and listeners are still trying to wrap their heads around its impact.
It was nice to see fans and users make a public fuss about the Drakeover. As consumers, we often forget that we have leverage against big corporate America in these situations.
Fight the power!
Drake's Spotify takeover shows how broken the music industry is
"With "Scorpion’s 25 songs, Drake has doubled down on the release strategy that enabled his poorly-reviewed 2016 album "Views" to nevertheless break virtually every streaming record: an extra-long tracklist that includes all of his successful recent singles. Thanks to the Recording Industry Association of America’s streaming rules, which recently changed to factor streams into an album's sales figures and gold/platinum certifications, that formula means that "Scorpion" was platinum-eligible before it was even released, and is well on its way to record-breaking first-week numbers."