About the Brand

Buddy Ruski is a Durham-based digital media company inspiring thought and provoking action through multimedia storytelling.

The company was founded by Justin Laidlaw.

As the world continues to get smaller, our communities feel more disjointed than ever before. Social media has made us less social. The Internet connects us to everyone, but we still feel disconnected.

Buddy Ruski shines a light on the people, places and things that shape our lives and how we relate to them, building deeper, more meaningful relationships.

Many of these stories are told through the lens of Durham, North Carolina: my hometown. Durham and North Carolina have become microcosms for things affecting communities across the country: technology, gentrification, crime, immigration. This is not a prerequisite nor a disqualification for a story. These days, a local story is a national story and vice versa.

At the root, Buddy Ruski is about community. Thank you for taking this journey with me.